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Nestled in the heart of Myrtle Beach, South Carolina,  Atlantic Resort Group has been the leading family-run vacation rental management company since 1989. Specializing in providing exceptional vacation experiences, we manage 90% of the vacation rental units at the prestigious Land’s End Ocean Resort. Our commitment to your comfort and satisfaction makes us not just a choice, but a family tradition.

Why Choose Atlantic Resort Group?

On-Site Management

Located right on the premises of Land’s End Ocean Resort, our on-site management office means no more driving around town looking for your rental agent. From the moment you arrive, our friendly staff is there to welcome you and assist with your needs, ensuring a smooth start to your vacation.

Quick and Easy Check-Ins

We understand that your time is precious, especially after a long journey to Myrtle Beach. That’s why we’ve streamlined our check-in process, allowing you to bypass long lines and start your vacation sooner.

Unmatched Selection

As the primary manager of Land's End condos, Atlantic Resort Group offers the widest selection of properties at the resort. Whether you’re looking for a cozy one-bedroom ocean view condo or a spacious four-bedroom oceanfront unit, we help you find the perfect match for your preferences and budget.

Best Rates Guaranteed

We pride ourselves on offering the most attractive rates in this upscale resort. With Atlantic Resort Group, you enjoy the luxury of Land’s End without overpaying, ensuring your vacation is as affordable as it is enjoyable.

Privacy and Seclusion

Experience unparalleled privacy and seclusion at Land’s End, bordered by a 500-acre natural wildlife preserve. With 1.5 miles of undeveloped shoreline, our resort offers a peaceful retreat away from the crowds. Yet, you are still within minutes of Myrtle Beach’s popular shopping, dining, golf, and entertainment options.

Our Resort Features

  • Variety of Condos: Over 200 oceanfront, ocean view, and ocean walk units ranging from one to four bedrooms.

  • Family-Oriented Gated Community: Ensures a safe and secure environment.

  • Extensive Amenities: Enjoy seven swimming pools, a tennis court, a multi-purpose court, and picnic areas with grills for the ultimate family vacation.

  • Strategic Location: Just minutes from Myrtle Beach’s top attractions, yet secluded enough to offer private retreat moments.

Book Your Stay Today

Ready to make unforgettable memories at Myrtle Beach? Contact Atlantic Resort Group today and let our family look forward to welcoming yours. Explore our selection of premium vacation rentals and enjoy a personalized, hassle-free vacation experience only at Land’s End Ocean Resort.

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